Won Beauty Launchpad Reader’s Choice Award for best blow-dry cream. Lightweight, moisture-rich hairstyling cream hydrates and smoothes the hair during daily blow-drying and heat styling. Cuts blow-dry time and makes hair easier to style. Powered by Signature Keratin to fight frizz and help keep hair smoother, longer. Ultra-conditioning formula for luminously shiny hair. Rosemary leaf extract conditions and calms unruly strands. Hydrolyzed wheat protein strengthens the hair and provides heat-protection. Soy protein locks out humidity and delivers superior frizz control.