The great blue. Extraordinary diverse and vibrant creatures. Come dive down and soak up the breathtaking, picturesque beauty. Look closely at the Great Barrier Reef tote bag - you’ll find a touch of jungle fever!

The Icelandic artist Kristjana S Williams is renowned for her fantastical illustrations fusing butterflies, birds and exotic plants into cityscapes. Kristjana‘s artworks are commissioned by Paul Smith and Louboutin, Liberty‘s and Cold Play. We climb mountains in Romania. We get lost in London and buzzed in Berlin. LOQI loves tracking down brilliant new designs!